Higher Ed Insight
An Instagram content system for an educational research organization, designed to turn its expertise into a clearer, more consistent presence.
Type
Case Study
Timeframe
2-month engagement
Toolkit
Adobe Creative Cloud
Year
2021
Problem
Higher Ed Insight needed an Instagram presence that communicated its expertise with greater clarity and consistency while giving research-driven content a recognizable visual identity.
Solution
I created an on-brand Instagram content calendar and visual system that made the organization's ideas easier to recognize, follow, and engage with over time.
Work completed while I was a Visual Designer at 1GS Digital Agency.
Context
Higher Ed Insight is an innovative education research organization, but its Instagram presence did not yet reflect the clarity or credibility of its work.
The challenge was to translate research-driven ideas into approachable Instagram content while building a recognizable presence that could earn attention and trust over time.
Approach
I developed an on-brand Instagram content system with a consistent visual direction and content calendar. The goal was to make every post feel connected while giving the organization enough flexibility to share a range of topics.
By planning the feed as a cohesive body of work instead of a series of one-off posts, I helped Higher Ed Insight present its expertise more clearly and create a more consistent experience for followers.
Impact
The new direction gave Higher Ed Insight a stronger and more professional Instagram presence, with content that felt recognizable, credible, and easier to engage with.
The work contributed to a 4.81% engagement rate and a 300% increase in followers, helping Higher Ed Insight expand its visibility and connect with a broader audience.
