Context

Higher Ed Insight needed a digital presence that felt as credible and forward-thinking as the work it produced. The existing website and social content weren’t doing enough to communicate that value clearly or create a strong, consistent impression for its audience.

The challenge was to create a more polished and accessible digital experience, one that could better present research-driven content while also strengthening the organization’s visibility across web and social channels.

Approach

I redesigned the website with a focus on clarity, usability, and stronger visual communication, using a cleaner system for layout, hierarchy, and research presentation. Because the platform needed to communicate complex information to a broad audience, the design emphasized structure and ease of navigation without losing professionalism.

Alongside the website, I introduced a more consistent approach to social content through branded planning and a clearer visual system. That helped the organization create a more cohesive presence beyond the site itself and extend the same tone and credibility across channels.

Impact

The result was a stronger and more professional digital presence that better reflected the organization’s expertise. The redesigned website made the content easier to engage with, while the branded social strategy helped improve reach and consistency over time.

The project also led to measurable growth, including a 4.81% engagement rate and a 300% increase in followers, helping Higher Ed Insight expand its visibility and connect with a broader audience.