Broadband.money
A resource hub designed to help broadband providers navigate grant funding through clear information, strong UX, and a focused digital experience.
Type
Case Study
Timeframe
2-year engagement
Toolkit
Figma, Adobe Creative Cloud, Pitch, Slack, Notion, Linear
Year
2022
Problem
Broadband grant funding is complex, fragmented, and difficult to navigate, especially for ISPs and community networks working across multiple state and federal programs. The challenge was to create a resource that simplified that experience while also strengthening Ready.net’s broader ecosystem and credibility in the broadband space.
Solution
I shaped Broadband.money from the ground up through branding, UX/UI, and content structure, creating a clearer and more approachable experience for users navigating grant opportunities. The result was a focused resource hub that supported both audience trust and broader awareness of Ready.net’s platform ecosystem.
Context
Broadband grant funding is complex, time-sensitive, and often difficult to navigate for providers working across multiple state and federal programs. Broadband.money was created as a resource hub to make that process feel clearer and more manageable while also supporting Ready.net’s broader ecosystem.
As the founding designer, I helped shape the platform from the ground up through brand identity, UX/UI direction, and content-driven digital experience.
Approach
The design work started with creating a distinct identity that could feel trustworthy, useful, and closely connected to Ready.net without blending into it. I developed a visual system that balanced clarity with credibility, using a clean logo, structured typography, and accessible layouts to support a more approachable user experience.
From a product and UX perspective, the focus was on simplifying complexity. I designed flows and interface concepts that made grant discovery, application support, and educational content easier to understand and navigate. I also created visuals and dashboard concepts that helped communicate the platform’s value more clearly across marketing and product touchpoints.
Because Broadband.money also served as a bridge into Ready.net’s ecosystem, I designed the experience to introduce related tools in a way that felt intentional rather than disruptive. The goal was to make Broadband.money useful on its own while strengthening the larger system around it.
Impact
The result was a more focused and credible resource for broadband providers navigating grant opportunities. The design helped position Broadband.money as both a practical tool and a trusted source of guidance, while also reinforcing Ready.net’s presence in the space.
More broadly, the project showed how thoughtful brand and product thinking can turn a complex subject into a clearer, more useful experience. It also helped lay the groundwork for future ecosystem growth, including the evolution into Broadband.io.
