A Story of Evolution

When I joined Ready, everything was a blank canvas. The task wasn’t just about designing logos or websites—it was about creating a vision for how the company would present itself to the world. This vision had to do more than look good; it needed to speak to multiple audiences, each with distinct needs and expectations.

At first, our audience leaned toward rural electric cooperatives, so the design emphasized trust and familiarity. The aesthetic was approachable yet modern, with visual elements that reflected connection and reliability.

As the company grew, we pivoted toward tech-savvy internet service providers. This shift required a bolder, more cutting-edge approach. Dark mode and sleek, "sexy" visuals became the norm, helping Ready.net stand out in an increasingly crowded space.

Then came the government contracts—a whole new world. Security, data integrity, and simplicity became the focus. The design evolved once again, embracing a lighter, clutter-free aesthetic that conveyed transparency and professionalism.

Each transition required more than just new colors or layouts; it was a complete rethinking of how the brand communicated its values. Through continuous iterations, I ensured the brand stayed cohesive while adapting to these diverse needs.

The Work Behind the Scenes

Creating a brand that could flex without breaking was no easy feat. It took countless iterations, from refining the logo and typography to overhauling the website multiple times. Each change was informed by deep research—listening to our customers, analyzing their feedback, and understanding what resonated with them.

The website redesigns were particularly rewarding. By focusing on usability and clarity, we made it easier for users to navigate our platform and connect with what mattered most. Small improvements, like reducing visual clutter or simplifying navigation, had big impacts on engagement and retention.

On the marketing side, I crafted everything from pitch decks to conference materials. These designs weren’t just visually compelling—they told a story. Whether it was securing $20M in VC funding or attracting new states to help them deliver connectivity to their constituents, every piece played a role in Ready’s growth.

Impact That Matters

What made this journey so meaningful wasn’t just the business success—it was the real-world impact. The systems we built helped ISPs and government agencies work more effectively to expand broadband access. Our work enabled rural communities to get connected, helping millions of Americans bridge the digital divide.

My role as the first designer wasn’t just about creating visuals—it was about building a foundation. I developed a brand that could grow and change with the company, ensuring that every design decision supported Ready.net’s mission: to make internet access faster, easier, and more inclusive for everyone.