Inspire Kids Montessori
A Montessori school connecting families with quality early childhood education.
Type
Personal Project
Timeframe
16 days
Toolkit
Framer
Year
2023
Problem
Inspire Kids Montessori (IKM), led by founder Diana Darmawaskita, provides high-quality Montessori education for children aged 3 months to 5 years. However, like many schools, the pandemic brought an unprecedented challenge. Forced to shut down for two months, IKM experienced a sharp decline in revenue and enrollment. As the school adapted to new standards and procedures, the question remained: how could IKM rebuild its enrollment and reconnect with families in such uncertain times? The answer lay in leveraging online marketing to create meaningful connections with parents and reignite interest in the Montessori experience.
Solution
IKM’s journey began with a strategic social media campaign designed to rebuild trust, educate parents, and showcase the benefits of Montessori education. By creating engaging, relatable, and informative content, the campaign positioned IKM as the go-to resource for parents in the Phoenix area.
Building Connections Through Social Media
The social media strategy focused on fostering a sense of connection between parents and their children’s learning experiences. Content was crafted to engage parents, educate them about Montessori principles, and provide a window into IKM’s classrooms.
Key Content Topics:
Did You Know?: Fun facts about Montessori education.
Myth or Fact: Dispelling common misconceptions about early childhood education.
Peek in the Classroom: Showcasing real-life moments from IKM’s classrooms.
Polls: Interactive content to engage the audience.
Holidays: Celebrating special occasions and traditions.
Third-Party Articles: Sharing valuable resources and insights for parents.
By consistently delivering high-quality, on-brand content, IKM became a trusted online presence for families, bridging the gap between home and school during a time of uncertainty.
Driving Results That Matter
The social media strategy yielded remarkable results:
359% Increase in Instagram Reach: Significantly expanding visibility.
77% Increase in Facebook Reach: Connecting with more local families.
7.38% Engagement Rate: Outperforming industry benchmarks.
83.3% More Video Views: Leveraging video content to deepen engagement.
260 New Page Likes: Growing the online community and potential enrollment leads.
These numbers translated directly into full classrooms, with both campuses nearing capacity—a testament to the power of a well-executed digital strategy.
Impact That Lasts
From a challenging drop in enrollment to full classrooms at two campuses, IKM’s journey exemplifies resilience and innovation. The strategic use of social media not only helped the school recover but also solidified its reputation as a leader in Montessori education in the Phoenix area.
Through thoughtful content creation and an unwavering focus on connecting with families, IKM demonstrated the power of digital marketing in transforming challenges into opportunities.
