Higher Ed Insight
A data-driven platform connecting educational researchers with the tools and insights they need to lead in their field.
Type
Personal Project
Timeframe
16 days
Toolkit
Framer
Year
2023
Problem
Higher Ed Insight, an innovative organization in the field of educational research, needed a fresh online presence that matched their forward-thinking approach. Their website lacked the sleek, professional design required to communicate their expertise effectively, while their social media presence struggled to engage their audience consistently. The challenge was clear: create a data-driven, visually compelling website to help them stand out from competitors and establish their reputation as leaders in the industry, while also revitalizing their social media engagement to expand their audience.
Solution
A complete website redesign was implemented, focusing on a clean, professional, and data-forward aesthetic that showcased the organization’s expertise. This was complemented by the creation of a branded content calendar to ensure consistency across social media, driving engagement and increasing their digital footprint.
Crafting the Website
The website redesign began with a deep dive into the organization’s values, goals, and target audience. Using Adobe XD, a sleek, modern design was created that prioritized clarity and usability.
The design emphasized the presentation of data and research insights, using charts, visuals, and intuitive navigation to make complex information accessible to diverse audiences. Every element aligned with the brand’s identity, reinforcing professionalism and trust.
Collaboration was critical throughout the process. Working closely with a developer, the final designs were handed off seamlessly, ensuring the vision was executed accurately and efficiently.
Building Social Media Engagement
Beyond the website, social media required a more consistent and strategic approach. A branded content calendar was introduced, focusing on creating engaging, relevant, and visually appealing posts that aligned with the organization’s goals.
Impact That Lasts
The project resulted in:
A Professional Online Presence: The redesigned website positioned Higher Ed Insight as a credible, innovative leader in the field of educational research.
Increased Social Media Engagement: With a 4.81% engagement rate and 300% increase in followers, the organization reached and resonated with a wider audience.
Seamless Collaboration: Close coordination between design and development ensured the final product met the organization’s goals.
Elevating Education Research
Higher Ed Insight’s transformation was about more than just aesthetics—it was about creating tools that communicated their mission effectively and positioned them for long-term growth. The sleek website design and revitalized social media presence helped the organization solidify its reputation as a leader in education research, inspiring confidence in stakeholders and expanding their reach.
