Building a Bold Brand

The first step was crafting brand guidelines to set a consistent, professional tone across all platforms.

The bright yellow and green color palette gave First Family Insurance a bold, refreshing look that stood out against the neutral tones typically associated with insurance companies. Simple icons, strong typography, and clean, user-friendly designs made their materials easy to understand and, most importantly, memorable.

These guidelines served as a foundation for creating recognizable and consistent content, saving time and ensuring that all touchpoints aligned with the brand’s vision.

Facebook Ads That Convert

Social media advertising was essential to reaching First Family Insurance’s target audiences without exceeding budget constraints. Facebook ads were tailored for specific groups, such as travel nurses, truck drivers, and real estate agents, ensuring that every campaign spoke directly to the needs of its audience.

Results:

• 34% Decrease in Costs: Optimized campaigns reduced advertising expenses.

• 80% Increase in Conversions: A significant boost in lead generation.

• 190% Rise in Conversion Rates: Campaign performance soared, driving measurable impact.

• 80% Response Rate: First Family Insurance saw a dramatic improvement in customer engagement compared to the industry average of 10%.

These results demonstrated the power of personalized, data-driven campaigns in generating leads and driving meaningful interactions.

A Website That Works

First Family Insurance came with a strong logo and color palette, but their website was missing the polish needed to bring it all together. The redesign followed the existing brand image, blending familiarity with creativity to produce a modern, intuitive website.

The result was a structured, visually appealing site that reflected their values and made it easy for users to explore insurance options, building trust and credibility with potential clients.

Engaging Social Media

Insurance can be a tough sell on social media—it’s not exactly the most exciting topic. To overcome this, social media strategies were designed to make the brand more relatable and human.

By focusing on values that mattered to their audience, such as trust, reliability, and personal connection, First Family Insurance built an engaged online community.

Key Tactics:

• Content calendars for consistent posting.

• Growth hacking strategies to boost followers.

• Interactive content, such as polls and Q&A sessions.

• Informative guides on health and insurance topics.

Results:

• 8.91% Engagement Rate: Well above industry standards.

• 78% Increase in Followers: A steady rise in audience size and reach.

This approach turned social media into a powerful tool for connecting with potential clients and reinforcing the brand’s identity.

Impact That Lasts

Through cohesive branding, tailored ad campaigns, and engaging social media strategies, First Family Insurance experienced measurable success. Their bold new look, targeted campaigns, and personalized content not only increased engagement and conversions but also helped build trust and credibility in the competitive insurance market.

The project showcased how even in an industry as traditional as insurance, creativity and strategy can drive exceptional results.