First Family Insurance

Content Creation and Branding Guidelines Help Health Insurance Company Reach Their Target Audience.

Brand Guidelines

The easiest methods are sometimes all you need to begin seeing growth. We start with brand guidelines to set a standard that can be easily replicated.

Your typical brand guideline performs 4 essential functions:

Establish an online voice
Create a consistent look
Save time in producing content online
Recognition

First Family Insurance had material to fall back on when creating their guidelines.

Their bright yellow and green colors give a refreshing, bold look. This contrasts the neutral tones insurance companies are known for.

Simple icons, strong text, and a user-friendly design made it easy to read about First Family Insurance’s plans.

Most importantly it was memorable.

Facebook Ads

One way we try to bring leads is by social media ads. Brands like First Family Insurance needed a way to communicate with their audience. Without ever picking up the phone. Facebook is an essential (and almost easy) method to retrieve these leads.

Without having to spend more than your budget.

We modified every Facebook campaign based on their audience. For FFI, we focused on several groups. Between travel nurses, truck drivers, and real estate agents, we continued to customize campaigns with positive results.

We were able to achieve a drop in costs by 34%.

A 80% increase in conversions.

And nearly 190% rise in conversion rates.

First Family Insurance CS reported a 80% response rate from our campaign. That beats the industry average of 1 out of 10 people answering their phone!

Website/UX Design

Sometimes we encounter a brand that already has a strong image in mind. You may find you hardly want any changes at all.

That’s why we work with your brand’s image, only impacting the elements you want to be changed.

When First Family Insurance CS contacted us, their brand was set to go. The logo was established. The colors were selected. But something was missing…

A unique website of their own.

Our inspiration from the logo allowed us to follow a familiar look, with a touch of ingenuity. Take a look at how we created their website with a structured guideline.

Social Media Management

We knew that producing social media for an insurance company would be a bit interesting. It can be easy to promote an e-commerce product. But Informing an audience about insurance plans can be as exciting as a jar of sand.

So how do we connect First Family Insurance to an interested audience?

By being a personal brand focused on values their audience cares about.

People put a lot of trust in their health. And the insurance companies that protect them. We needed First Family Insurance to represent these values. Our social media efforts were able to do this.

Our approach with social media provided a steady rise in the audience, engagement rate, and impressions.

We included: