Barreras Family Farm
A family-owned farm delivering premium meat products from farm to table with a personal touch.
Type
Personal Project
Timeframe
16 days
Toolkit
Framer
Year
2023
Problem
In an industry dominated by big brands with massive marketing budgets, Barreras Family Farm faced the challenge of standing out. They needed to connect with customers on a personal level, highlight the unique quality of their products, and scale their revenue in a sustainable way. The goal was to create a cohesive branding and marketing strategy that communicated their homelike style, emphasized their family values, and built trust with their audience.
Solution
A combination of high-quality branding, targeted Facebook ad campaigns, automated email sequences, and engaging video content was implemented to help Barreras Family Farm connect with their audience and grow their business. These strategies focused on storytelling and authenticity, setting them apart from larger, impersonal competitors.
Crafting a Relatable Brand
To differentiate Barreras Family Farm from competitors, we created a brand identity that emphasized their family-owned roots and commitment to quality.
High-quality content was designed to showcase the personal story behind the farm and their unique meat products. Advertisements were created to transmit a warm, homelike style that resonated with customers, making the brand relatable and memorable.
Scaling with Facebook Ads
Paid ad campaigns were essential for driving traffic and revenue. Each ad featured:
Conversion-Ready Copy: Messaging that communicated value and urgency.
Enticing Graphic Design: Bold visuals consistent with the brand’s style.
Irresistible Offers: Promotions designed to attract and convert.
These campaigns achieved outstanding results:
6-11% Click-Through Rate (CTR): Far exceeding the industry average of 0.89%.
Boosting Retention with Email Campaigns
To complement the ad campaigns, a series of automated email flows were created using Klaviyo. These nurture sequences ensured that customers stayed engaged and loyal to the brand.
Key Flows:
Welcome Series
Post-Purchase Follow-Up
Upsell Offers
Abandoned Cart Recovery
Re-engagement Campaigns
Cross-Selling Sequences
Feedback and Review Requests
Example Campaigns:
Cow Appreciation Day: Achieved a 54.7% open rate and a 2% CTR on 1,245 emails sent.
Farm Stem Camp: Achieved a 37.5% open rate and a 9.7% CTR on 725 emails sent.
These campaigns kept customers engaged and returning, driving steady revenue growth.
Authenticity Through Video Content
The family behind the farm became a key part of the marketing strategy. Video content showcased their personal story, community involvement, and everyday farm life.
From casual clips of marathon participation to professional graphics promoting hotdog sales, the content demonstrated the authenticity of their brand. This blend of personal and professional storytelling helped Barreras Family Farm stand out from competitors while reinforcing trust and relatability.
Impact That Lasts
The results of these initiatives were significant:
6-11% Facebook Ads CTR: Driving consistent traffic to the website.
54.7% Average Email Open Rate: Engaging customers with tailored campaigns.
9.7% Average Email CTR: Generating strong interest and conversions.
$9,000 Monthly Revenue Increase: Substantial growth through strategic campaigns.
The Next Iconic Meat Subscription Box
Barreras Family Farm isn’t just selling meat—they’re sharing their story. By combining authentic branding, data-driven campaigns, and a personal touch, they’ve established themselves as a standout in the meat industry.
With these strategies in place, Barreras Family Farm is well on its way to becoming the next iconic farm-to-table subscription box, delivering quality products and heartfelt values to customers across the country.
