Barreras Family Farm

Brand Guidelines

It's hard to compete with the big brands in the meat industry.

The big brands have a lot of money to spend on marketing, which gives them an edge over smaller farms like Barreras Family Farm.

By creating high-quality content about their farm and meat products and designing advertisements that transmitted their homelike style, I was able to help the Barreras to connect with customers on a personal level and show them what makes their meat unique.

Facebook Ads

We knew the next step in setting up Barreras Family Farm was creating campaigns that would quickly scale their revenue. Our Paid Ad strategy included the basics.

• Conversion ready copy

• Enticing graphic design

• Irresistible offers

Mariel also recognized the need to move beyond the basics. With our help, we were able to give Mariel a new automated email service, email campaigns, and social media campaigns.

Where paid ads helped connect her audience to her brand’s website, our email campaigns kept them coming back.

On average, our campaigns were able to achieve a 6-11% Click Through Rate! The average click-through rate for most ads/campaigns is 0.89%! Mariel couldn’t be happier.

Email Campaigns

We created 7 different nurture sequences/Flows via Klaviyo:

• Welcomes Series

• Post Purchase Follow up

• Upsell Offer Series

• Abandon Cart

• Re-engagement/Winback campaign

• Cross Selling

• Feedback/Review

Here is an example of “Cow Appreciation Day” campaign that we ran:

The results of this campaign were:

• Open Rate – 54.7% on 1245 emails sent.

• Click through Rate – 2%

Here is an example of “Farm Stem Camp ” campaign that we ran:

The results of this campaign were:

• Open Rate – 37.5% on 725 emails sent.

• Click through Rate – 9.7%

Video Content

The one thing a family farm needs to be successful is the family itself. Our strategy meant we had to include something personal from them.

Their social media features casual clips and images mixed with professional designs.

Find a video of the family’s marathon participation next to graphics of their hotdog sale.

Or view their Facebook gallery to see their charity work with the local community.

Wherever you explore, you’ll find that their family farm isn’t a gimmick. View their videos here:

This content helped them stand out from the competition and boosted sales significantly.

Barreras Family Farm is becoming the next iconic meat subscription box. With these initiatives, BFF are increasing their revenue by as much as $9,000 per month!