1GS Digital Agency
A full-service digital marketing agency helping businesses grow through expert advertising and creative strategy.
Type
Personal Project
Timeframe
16 days
Toolkit
Framer
Year
2023
Problem
1GS Digital Agency struggled with a lack of cohesive branding and unremarkable social media content. Generic stock images and inconsistent messaging left their online presence feeling unprofessional and outdated. This created a disconnect with potential clients, hurting their credibility and engagement. In addition, their Facebook ad campaigns weren’t achieving desired click-through rates (CTR), and their social media profiles failed to reflect the high-quality services they offered.
Solution
By leveraging conversion-driven design principles, I revamped 1GS Digital Agency’s branding across ads, social media, and website content. My goal was to create visually compelling, on-brand materials that resonated with their target audience and boosted client retention and acquisition.
Building a Cohesive Brand
When I started working with 1GS, the first challenge was their social media presence. Their posts were forgettable, featuring random stock photos that failed to communicate their expertise. Social media is often the first impression for potential clients, and we needed to ensure 1GS led by example.
I introduced a branded content calendar that transformed their profiles into a showcase of what they could do for their clients. Every post was tailored to be visually engaging, easy to recognize, and packed with value—giving their audience a glimpse of the agency’s professionalism and creativity.
Designing for Results
The website and social media profiles weren’t the only areas needing attention. Their Facebook ad campaigns were underwhelming, falling short of engagement goals. I designed a new set of ads with bold visuals and clear messaging that resonated with their target audience.
Campaign Highlights:
Brand Awareness Campaign: Achieved a 6% CTR, exceeding industry benchmarks and increasing visibility.
SEO Awareness Campaign: Delivered a 3% CTR, successfully drawing attention to their services.
The new ads didn’t just look good—they delivered tangible results.
Transforming Their Online Presence
The biggest transformation came from creating a unified, professional identity for 1GS. Their website and social profiles went from cluttered and uninspiring to polished and engaging. The revamped designs not only attracted new clients but also helped retain existing ones by instilling trust and confidence.
Impact That Lasts
The results spoke for themselves:
7.91% Engagement Rate: Significantly above industry averages.
3K+ New Instagram Followers: Boosting visibility and reach.
63.5% Increase in Twitter Followers: Establishing a stronger presence on key platforms.
With a cohesive brand and high-performing campaigns, 1GS was finally able to match their high-quality services with an equally impressive online presence.
A Story of Growth
For 1GS, the project wasn’t just about better design—it was about telling their story in a way that resonated with their audience. The revamped branding turned their social media profiles into a living portfolio of what they could deliver for clients.
This experience underscored the power of thoughtful, strategic design in building trust, driving results, and ultimately growing a business.
